Remote Productivity Series: Research Planning: Crafting Effective Online Surveys & Interview Guides

Overview

Aug 12
1:00 - 1:45pm EST

WEBINARS ARE INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >

Business is won and lost on the insight – the lynch pin for your entire strategy and solution recommendation. Yet, it is currently impossible to conduct in-person intercepts and meet your target audience face-to-face. Figuring out an effective research methodology to use with these restrictions is complicated. And let’s not forget, time is in less supply than ever.

This advanced webinar will address how to conduct research remotely to help you quickly and efficiently uncover a genuine consumer insight, without having to leave your current surroundings.

Here, we’ll focus on crafting basic surveys and one-on-one intercept/interview guides, with the goal of providing a framework with which to develop your approach. You will leave this webinar with a method for crafting your own primary research, focused on those ways you can virtually connect. 

Training Materials:
Following the webinar, you will be provided with digital access to print the session materials.

SINGLE SESSION WEBINAR

Remote Productivity Series: Research Planning: Crafting Effective Online Surveys & Interview Guides

Who Should Attend?

This session is appropriate for all those team members involved in conducting basic and advanced client research. While the curriculum is geared toward senior and mid-level team members, your more junior executives will also elevate their ability to play a strategic role on your client accounts.

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.