Remote Productivity Series: Research Planning: Crafting Effective Online Surveys & Interview Guides
Business is won and lost on the insight – the lynch pin for your entire strategy and solution recommendation. Yet, it is currently impossible to conduct in-person intercepts and meet your target audience face-to-face. Figuring out an effective research methodology to use with these restrictions is complicated. And let’s not forget, time is in less supply than ever.
This advanced webinar will address how to conduct research remotely to help you quickly and efficiently uncover a genuine consumer insight, without having to leave your current surroundings.
Here, we’ll focus on crafting basic surveys and one-on-one intercept/interview guides, with the goal of providing a framework with which to develop your approach. You will leave this webinar with a method for crafting your own primary research, focused on those ways you can virtually connect.
Following the webinar, you will be provided with digital access to print the session materials.
SINGLE SESSION WEBINAR
Who Should Attend?
This session is appropriate for all those team members involved in conducting basic and advanced client research. While the curriculum is geared toward senior and mid-level team members, your more junior executives will also elevate their ability to play a strategic role on your client accounts.