Return to Growth Series: How to Identify New Entry Points Into Clients & Prospects

Overview

Jul 21
1:00 - 2:30pm EST

WEBINARS ARE INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >

In this training, we’ll examine the new model by which clients bring in their marketing services partners. There will be a particular focus on pin pointing new growth potential for your agency – far before the client even realizes they have a need. In fact, entering in the earlier stages of each client’s strategic development and acquisition process is transformational for an agency’s growth engine.

Step-by-step, you’ll work through a framework that provides the ability to identify more strategic and impactful opportunities for your clients and prospects, while consistently pre-empting the entire RFP process.

Training Materials:
Following the webinar, you will be provided with digital access to print the session materials.

SINGLE SESSION WEBINAR

Return to Growth Series: How to Identify New Entry Points Into Clients & Prospects

Who Should Attend?

This training is designed for all those who have any interactions with current and prospective clients for the agency. The training content is geared to focus more on your senior team members, however your more junior executives will also elevate their ability to understand and address their clients' most important business measures through new client initiatives.

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.