Return to Growth Series: Secure New Client Assignments With Mirren’s Growth Plan Framework
Clients will not be increasing their total marketing spend until they reach a more-confident position. However, they are now beginning to respond to the current market conditions as they reallocate and optimize their marketing plans – and budgets. As business growth has become such an immediate need, new projects are now being initiated at a faster pace and moving more quickly through the approval process.
The goal for your teams is to capture a greater share of these new marketing projects. With this as the focus, we’ll outline a framework to help guide your teams in crafting a specific organic growth plan for their individual accounts.
Following the webinar, you will be provided with digital access to print the session materials.
SINGLE SESSION WEBINAR
Who Should Attend?
This training is designed for those in account management. While there is more of a focus for mid-level and senior account team members, those who are more junior will also benefit from the training. There is a particular emphasis on those that play (or will play) a role in driving the growth of any roster clients.