Return to Growth Series: Secure New Client Assignments With Mirren’s Growth Plan Framework


Jul 16
1:00 - 1:45pm EST


Clients will not be increasing their total marketing spend until they reach a more-confident position. However, they are now beginning to respond to the current market conditions as they reallocate and optimize their marketing plans – and budgets. As business growth has become such an immediate need, new projects are now being initiated at a faster pace and moving more quickly through the approval process. 

The goal for your teams is to capture a greater share of these new marketing projects. With this as the focus, we’ll outline a framework to help guide your teams in crafting a specific organic growth plan for their individual accounts.

Training Materials:
Following the webinar, you will be provided with digital access to print the session materials.


Return to Growth Series: Secure New Client Assignments With Mirren’s Growth Plan Framework

Who Should Attend?

This training is designed for those in account management. While there is more of a focus for mid-level and senior account team members, those who are more junior will also benefit from the training. There is a particular emphasis on those that play (or will play) a role in driving the growth of any roster clients.

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.