Return to Growth Series: Turn Scope Creep Into a More Immediate Revenue Opportunity
Scope creep is a serious challenge for most agencies. Adding in the pressures of the current downturn amplifies the issues facing agencies — clients are shifting their strategies, reallocating their budgets, and updating their Scope of Work based on the needs of the moment. As they are reevaluating their contracts to reduce fees, they’re asking more of their agencies. It doesn’t help that digital, data and analytics actually encourage real-time marketing optimization.
However, when you accept that scope creep is a given with clients – and then proactively develop strategies to pre-empt it – you can turn this problem into a revenue growth opportunity. Particularly in this down-turn, the goal is not to leave any revenue on the table.
You will walk through a system that not only guarantees fair compensation, but creates revenue growth opportunities:
• Understanding why and where most scope creep takes place
• Pre-empt this challenge by establishing simple new systems that will capture fees for all the additional time spent on every project
• Proactively design estimates, proposals and agreements to capture new revenue from "incremental and spontaneous scope adjustments”
Applying best practices from our organic growth and new business training, we will outline specific steps you can take to get ahead of scope creep, consistently get paid for all the work you do, and often generate more revenue than originally scoped.
Following the webinar, you will be provided with digital access to print the session materials.
SINGLE SESSION WEBINAR
Who Should Attend?
This training is designed for those in account management. While there is more of a focus for mid-level and senior account team members, those who are more junior will also benefit from the training. There is a particular emphasis on those that play (or will play) a role in driving the growth of any roster clients.