Return to Growth Series: Turn Scope Creep Into a More Immediate Revenue Opportunity

Overview

Jul 23
1:00 - 2:00pm EST

WEBINARS ARE INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >

Scope creep is a serious challenge for most agencies. Adding in the pressures of the current downturn amplifies the issues facing agencies — clients are shifting their strategies, reallocating their budgets, and updating their Scope of Work based on the needs of the moment. As they are reevaluating their contracts to reduce fees, they’re asking more of their agencies. It doesn’t help that digital, data and analytics actually encourage real-time marketing optimization.

However, when you accept that scope creep is a given with clients – and then proactively develop strategies to pre-empt it – you can turn this problem into a revenue growth opportunity. Particularly in this down-turn, the goal is not to leave any revenue on the table.

You will walk through a system that not only guarantees fair compensation, but creates revenue growth opportunities:

• Understanding why and where most scope creep takes place
• Pre-empt this challenge by establishing simple new systems that will capture fees for all the additional time spent on every project
• Proactively design estimates, proposals and agreements to capture new revenue from "incremental and spontaneous scope adjustments”

Applying best practices from our organic growth and new business training, we will outline specific steps you can take to get ahead of scope creep, consistently get paid for all the work you do, and often generate more revenue than originally scoped.

Training Materials:
Following the webinar, you will be provided with digital access to print the session materials.

SINGLE SESSION WEBINAR

Return to Growth Series: Turn Scope Creep Into a More Immediate Revenue Opportunity

Who Should Attend?

 

This training is designed for those in account management. While there is more of a focus for mid-level and senior account team members, those who are more junior will also benefit from the training. There is a particular emphasis on those that play (or will play) a role in driving the growth of any roster clients.

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.