Search Consultants: Leveraging This Source of New Business
Search Consultants play an important role in the world of new business. They influence billions of dollars in agency revenue each year. Understanding how and when to tap this potential source of business can potentially fuel an agency's pipeline – if there's an appropriate fit.
This training session outlines how to best leverage these key matchmakers to drive more new business opportunities for your agency. We address critical questions:
- For your particular agency, is it worth the effort to pursue these gatekeepers?
- Are they open to new agencies or do they stick with favorites?
- What is the best way to break through and get on their radar?
Get a look into their selection process and exactly what it takes to get on their short list. Understand why they reject many agencies and how you can prevent this – no matter what size you happen to be.
About the instructor
Director, Agency Growth Strategy
Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.
In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.
Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.
Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.
Nadine can be reached here by email.