Special Guest Speakers: How to Turn Your Teams Into Strategic Advisors with Better Consumer Insight
In periods of such uncertainty and change, clients look to their agencies for strategic leadership. And as you know, at the core of strategic output is your ability to uncover cutting-edge consumer insight. In fact, your client-facing teams need to understand exactly what’s motivating their client’s target audience – and how the agency can leverage this to drive growth.
This special webinar panel will be led by Jonathan Ricard, head of the agency practice at Resonate. It is particularly geared for senior management and your senior leads in strategy, data, insights and research. In this session, he will address how to empower your teams with more effective consumer insight that is powered by AI-driven data and research. Ultimately, the goal is to provide work that is more effective and achieves better results for your clients – and agency.
We are pleased to provide this special post-Mirren Live session to Attendees, MirrenDirect Subscribers and Non-Subscribers for no fee.
Special Guest Speakers:
- Jonathan Ricard, SVP of Agency, Resonate
- Marialejandra Urbina, Executive Director of Planning, Dieste Inc.
- Jonathan Lee, North American Chief Strategy Officer + Global Chief Data Officer, Grey Group
- Kristen Findley, Vice President Media Optimization + Performance, Ciceron
SINGLE SESSION WEBINAR