Take Advantage of Scope Creep: Turn It Into a Revenue Growth Opportunity
Scope creep is a serious challenge for most agencies. Clients are planning more of their work on the fly and becoming more reactive as they adjust their Scope of Work based on the needs of the moment. It doesn’t help that digital, data and analytics actually encourage real-time marketing optimization.
However, when you accept that scope creep is a given with clients – and then proactively develop strategies to pre-empt it – you can turn this problem into a revenue growth opportunity.
Applying best practices from our organic growth and new business training, we will outline specific steps you can take to get ahead of scope creep, consistently get paid for all the work you do, and often generate more revenue than originally scoped.
You will walk through a system that not only guarantees fair compensation, but creates revenue growth opportunities:
- Understanding why and where most scope creep takes place
- Pre-empt this challenge by establishing simple new systems that will capture fees for all the additional time spent on every project
- Proactively design estimates, proposals and agreements to capture new revenue from "incremental and spontaneous scope adjustments”
SINGLE SESSION WEBINAR
Who Should Attend?
This session is designed for those in account management, who manage accounts and deal with scope creep on a daily basis. While there is more of a focus for mid-level and senior account team members, those who are more junior will also benefit from the training.