Take Advantage of Scope Creep: Turn It Into a Revenue Opportunity
Scope creep is a serious challenge for most agencies. Clients are planning more of their work on the fly and becoming more reactive as they adjust their Scope of Work based on the needs of the moment. It doesn’t help that the digital channel actually encourages real-time optimization and spontaneity.
Applying best practices from our new business training, we treat scope creep as a given, and then outline specific steps you can take to get ahead of this problem – and consistently get paid for all the work you do. In fact, we'll show you how to turn scope creep into a new revenue opportunity for the agency.
What You Will Learn:
You will walk through a system that guarantees fair compensation, including:
Who Should Attend?
This session is designed for those in account management, who manage accounts and deal with scope creep on a daily basis. While there is more of a focus for mid-level and senior account team members, those who are more junior will also benefit from the training.