Take Back More Control: Day-to-Day Negotiation Skills for Account Management

Overview

May 11
1:00 - 2:00pm ET

WEBINARS ARE ALSO INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >

Agencies are leaving a lot of day-to-day revenue on the table by going up against highly skilled – and highly trained – client and procurement negotiators. This permeates all aspects of running an account, including clients approving estimates, proposals, budget, timelines, strategy, activation and more.

Step-by-step, you will gain new insight into the tactics being used against you on a daily basis. Most importantly, take away a set of methods and tools that can be proactively applied to give you an edge in these critical client interactions.

We'll cover elements that include:

  • The real agenda of clients and procurement when confirming budgets, timelines, and more
  • Why you have far more power in the process than you realize
  • Basic tactics that are being used against you (without you realizing it) 
  • A set of methods that can be used on a daily basis to improve your effectiveness in these situations
  • Proactively turn scope creep into a revenue opportunity
  • How to better cast for larger negotiations 

Expect to leave this interactive webinar with next steps that you and your team can immediately implement to secure more revenue from your clients.


Training Materials

Following the webinar, you will be provided with digital access to print the session materials.


Who Should Attend

This training is designed for all those who have any interactions with clients as it relates to fee proposals, staffing plans and agreements. 

Take Back More Control: Day-to-Day Negotiation Skills for Account Management

Register

Your Access Level

MIRREN SUBSCRIBER

All Access + Coaching

$0

MIRREN SUBSCRIBER

Entry + Basic

$265

Non-Member

$265

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.