Series: Mastering Strategy Briefs

Targeting & Segmentation: Pinpoint Each Client's Growth Opportunity


Dec 01
1:00 - 2:00pm ET


This Session Is Part of a Series

Mastering Strategy Briefs: Elevating Your Agency's Work  

As clients work to navigate the new realities of commerce, they’re now adapting in real-time to best capture new opportunities as they arise. As a result, a greater number of projects are smaller and faster. At the same time, their expectations of agencies have spiked. Clients are demanding deeper target audience insights, strategy that cuts across a growing number of channels, and more immediate business impact.

To that end, this training series is designed to inspire more creative thinking for your agency and higher-value work for your clients – while consuming the least amount of resources. Ultimately, your planning and account teams will leave with a framework that makes it faster to develop more effective marketing communications briefs.

Sessions In This Series

  • December 1: Targeting & Segmentation: Pinpoint Each Client's Growth Opportunity
  • December 8: Deep Consumer Insight: Pinpoint Each Client's Growth Opportunity (more >>)
  • December 15: A New Framework: The Mirren Marketing Communications Brief (more >>)

This Session

Targeting & Segmentation: Pinpoint Each Client's Growth Opportunity ​

With access to the growing volume of data, analytics and research tools, many agencies have become distracted and are missing the key fundamentals. Without a rock-solid foundation in place, none of the sophisticated tools matter.

In this session, we'll reframe how you think about targeting. In fact, you will learn several methods by which you can identify the source of business growth for your clients – a key requirement for effective strategy briefs. We'll address how to match the optimal target audience to the right client product/service mix – to achieve the greatest potential for each client. This ensures your strategy starts with the ideal focus.

Training Materials

Following the webinar, you will be provided with digital access to print the session materials.

Who Should Attend

This training is designed for those client-facing team members who play a key role in developing, supporting and presenting marketing communications strategy for your clients. This would include client services/account management, strategic planning, research, data/analytics, and project management.


Targeting & Segmentation: Pinpoint Each Client's Growth Opportunity


Your Access Level


All Access + Coaching



Entry + Basic




About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.