Think Tank - Agency Talent Retention: New Strategies to Retain Your Best Talent

Overview

Aug 12
1:00 - 2:00pm ET

WEBINARS ARE ALSO INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >

Limited to 15 Attendees.

PLEASE NOTE: To register for this Think Tank, please email Quinn Embrey, Marketing Manger.

It’s no secret retention is a critical issue impacting the marketing services business right now. The economy continues to expand, everyone has new openings, remote work opens up new markets, and (poaching) salary increases are rampant. Then, add in fatigued staff being enticed by a “fresh start” – and it gets tough. 
 
Moderated by Mirren, this special interactive session provides the opportunity to connect with a group of C-Suite industry peers. Addressing this critical industry topic, you’ll be able to join in, ask questions, share your thoughts, and learn from one another. We’ll be bringing together a group of industry leaders to go deeper on one mission-critical topic: New Strategies for Talent Retention. 

We’ll explore the creative ways in which agencies are addressing this challenge – keeping their people motivated, inspired, feeling well, and embracing that they’re in the right place for the longer term.


Who Should Attend

This Think Tank is designed for agency CEOs, Management teams, and those who play a leading role in driving employee retention. Anyone responsible for keeping staff motivated and focused will find the session to be relevant, insightful and actionable.

Think Tank - Agency Talent Retention: New Strategies to Retain Your Best Talent

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Your Access Level

MIRREN SUBSCRIBER

All Access + Coaching

No Fee

MIRREN SUBSCRIBER

Entry + Basic

No Fee

Non-Member

No Fee

About the instructor

Brent Hodgins

Managing Director

Brent is the Managing Director at Mirren. He has trained CEOs and their senior management teams in every major region around the world.

His approach to converting business is down to a science – strategic and methodical – but often contrarian. In fact, as the process is purposely designed by clients to commoditize agencies, he believes you have no choice but to break many of the rules in new business. He also believes that agencies need to stop bowing down to clients and command the respect they deserve. “As soon as you put the client up on a pedestal, it’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve. And this starts by becoming a business partner to your client.”

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy. He regularly guest lectures at NYU Stern and Columbia business schools.

After 17 years in New York, Brent recently moved to Seattle to open Mirren’s west coast office. He resides in the Ballard area with his wife and son.