Three Ways to More Effectively Pursue and Convert a Hot Lead
Given the need for new business right now, identifying new opportunities, and then working to convert them effectively is critical. Directly from Mirren’s New Business Training, this session will provide three best practices for identifying and pursuing new leads, within the context of the downturn and 2021 forecasts.
As you know, hot leads present themselves in a number of ways. Out of nowhere, you discover a client is quietly looking for a new agency, or perhaps, you were just handed a good referral. Sometimes it may be a team member who has a relationship with a promising prospect. But now what? Should you pursue the lead? With resources already stretched, what efforts should be dedicated to the opportunity?
Pulling from relevant strategies for prospecting, RFPs, and organic growth, this session will address three best practices for attacking and converting hot leads. There will be a particular focus on “how to get in the virtual door," and ultimately, converting the first meeting into a proposal.
Following the webinar, you will be provided with digital access to print the session materials.
Who Should Attend
This training is designed for all those involved with pursuing new business leads. While the curriculum is geared toward senior and mid-level team members, your more junior executives will also elevate their ability to play a strategic role in your new business program.