Three Ways to More Effectively Pursue and Convert a Hot Lead

Overview

Feb 25
1:00 - 2:00pm ET

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Given the need for new business right now, identifying new opportunities, and then working to convert them effectively is critical. Directly from Mirren’s New Business Training, this session will provide three best practices for identifying and pursuing new leads, within the context of the downturn and 2021 forecasts. 

As you know, hot leads present themselves in a number of ways. Out of nowhere, you discover a client is quietly looking for a new agency, or perhaps, you were just handed a good referral. Sometimes it may be a team member who has a relationship with a promising prospect. But now what? Should you pursue the lead? With resources already stretched, what efforts should be dedicated to the opportunity?  

This session will address three key principles for attacking and converting hot leads. There will be a particular focus on “how to get in the virtual door," and ultimately, converting the first meeting into a proposal.

Training Materials:
Following the webinar, you will be provided with digital access to print the session materials.

SINGLE SESSION WEBINAR

Three Ways to More Effectively Pursue and Convert a Hot Lead

Who Should Attend?

This training is designed for all those involved with pursuing new business leads. While the curriculum is geared toward senior and mid-level team members, your more junior executives will also elevate their ability to play a strategic role in your new business program.

About the instructor

Nadine Tull

Director, Agency Growth Strategy

Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.

In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.

Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.

Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.

Nadine can be reached here by email.