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Special Guest Speaker
What Agencies Are Projecting for the Year Ahead: The 2022 Agency CEO Report
Overview
Dec 07
1:00 - 1:45pm ET
WEBINARS ARE ALSO INCLUDED WITH A MIRRENDIRECT SUBSCRIPTION. LEARN ABOUT OUR 30-DAY NO FEE TRIAL >
We are pleased to provide this live guest speaker session for no registration fee.
This Session Will Be Co-Led by Mirren + Deltek
COVID-19 was the great leveler — and accelerator — forcing agencies into a race to define the new normal. As you know, the last year and a half has redefined the business plans of many management teams.
This live session will reveal the findings from our recent 2022 Agency CEO Report, in partnership with Deltek. The goal of the study is to uncover what the agency C-suite sees for the year ahead – particularly as it relates to Growth, Operations and Morale. What new types of clients, projects and revenue will agencies be pursuing? Where will the most significant growth come from? How is talent retention being tackled?
Everyone who joins this session will also receive a full copy of the report.
About Our Speakers
This Session Will Be Co-Led by Nadine Tull, Mirren and Nancy Murray, Deltek.
Nancy Murray, Director of Solutions Engineering at Deltek, leads solutions engineering at WorkBook, Deltek’s global agency management solutions practice designed specifically for advertising, creative and digital marketing firms. She is dedicated to the delivery of exceptional data intelligence and best in-class products to “service-driven” agencies. She has a comprehensive 20-year background in enterprise-level organizations, communications and agencies, as well as worldwide technology transformations.
Training Materials
Following the webinar, you will be provided with a full copy of the 2022 Agency CEO Report.
Who Should Attend
This session is designed for agency leadership and those accountable for revenue growth. The research was conducted with Agency CEOs, Presidents, Managing Directors, Partners, Founders, Account Management/Client Services Leads and Business Development personnel across North America.
What Agencies Are Projecting for the Year Ahead: The 2022 Agency CEO Report
About the instructor
Nadine Tull
Director, Agency Growth Strategy
Nadine Tull is Director of Agency Growth Strategy at Mirren. She specializes in training senior teams how to more aggressively – and more methodically – generate organic growth and new business.
In her agency career, Nadine was a force in account management. She worked to establish a partnership with her clients, providing a level of strategic counsel that was focused on growing their business – and the agency’s. In fact, she believes that clients are looking for proactive business partners who lean in hard and don’t just passively take orders. It is essential to frame every aspect of the agency’s work through this lens.
Nadine spent the majority of her agency career in Los Angeles, playing a leading role on retail powerhouse clients that included Taco Bell and T-Mobile. She then moved to the WPP agency, Cole & Weber Seattle, to lead their largest accounts and run new business pitches. During her tenure as the agency partner for Washington’s Lottery, she led continuous years of record growth for the client and agency. She expanded their digital ecosystem, grew the account scope, and successfully defended against a large competitive review, securing the business for six additional years.
Most at home in the center of it all, Nadine lives in downtown Seattle, placing her at the heart of the city’s theater, event and food scene.
Nadine can be reached here by email.