BUSINESS BUILDING ORGANIC GROWTH AND NEW BUSINESS INSIGHT.

Resource Library

New Insight from Mirren’s Organic Growth & New Business Strategists .

Each week, we focus on trends, research and insights that address critical aspects of agency growth. Each month, we also post a new set of instructional videos, PDFs and written pieces – pragmatic tools you can immediately put into practice. The Resource Library provides you with the most basic paid access to Mirren. To participate in the On-Demand and Live Webinar Training, you can see our access and pricing options here. Our Blog, however, is completely gratis.

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  • Proactive Prospecting
Elevate Poorly Written Pitch Briefs
Featured

Elevate Poorly Written Pitch Briefs

Nadine Tull, Mirren’s Director of Agency Growth Strategy, addresses why agencies must elevate poorly written client pitch briefs. As busy senior decision-makers...

Agencies Share Why They Attend Mirren Live

Agencies, search consultants, and clients share how Mirren Live New York provides valuable insight – not available anywhere else. In this brief video,...

Casting Your Pitch Team

“We only want those who will work on the business to be in the room.” Everyone who’s ever pitched any business has heard this from the client....

Clients Want to Know What Business You're In

Are You Focused on the Client’s Business – or Are You Just Like Every Other Agency?  We’ve worked with hundreds o...

How Does Your Account Team’s Ability to Drive Organic Growth Stack Up?

The role of account management has evolved. Significantly.   

Clients’ Expectations Have Spiked.

Clients Need More From Their Agencies – Are Your Account Teams Keeping Pace? We’ve worked with hundreds of agencies aroun...

How Effective Is Your Agency at Pitching Business?

Who doesn’t like pounding through months of work… in only a week or two… for free? Welcome to pitching business in 2019.

When to Break a Few Rules of the Pitch

Each new business pitch is a complex game, complete with strategic and creative challenges as well as the opportunity for an ongoing negotiation. The...

Where to Focus Time to Drive Growth

Where to Focus Time to Drive Growth

Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for focusing the time you spend on agency growth that she learned during...

The First Meeting with A Prospect

The First Meeting with A Prospect

Properly setting the stage for the first meeting with a Prospect is vital. In this quick hit video from Mirren Live New York, Mirren Managing Director...

Unleash Your Pitch: Ignore the Brief

Unleash Your Pitch: Ignore the Brief

As you know, clients are often unclear in terms of what they need from an agency. Be it a lack of sophistication, time-starved marketing executives...

The Incumbent Challenge

The Incumbent Challenge

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins identifies the top reason accounts go into review and reveals insight into...

The Art of the Pitch Post Mortem

The Art of the Pitch Post Mortem

Like medicine, advertising and marketing services is a practice. The landscape is ever-changing, and you can never do, or know it all. But no part of...

Is Your New Business Lead Distracted?

Is Your New Business Lead Distracted?

While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must...

Focus Finite Agency Resources for Fastest Return

The secret to making organic growth a powerful alternative energy source for your agency’s growth engine is simple: focus only on those clients worth...

Positioning

Positioning "The Ask" When Prospecting

Brent Hodgins, Mirren Managing Director, shows you how to flip the script when asking a for a new project. From his session at Mirren Live New York,...

Preempting a Review

Preempting a Review

The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s Brent...

Organic Growth: The New Agency Revenue Engine

It’s no secret that growing an agency is no easy task. So, unearthing new alternative sources to sustain your growth is key. Of all sources of new...

Often-Overlooked RFP Principles

Often-Overlooked RFP Principles

During her tenure as Chief Marketing Officer for TBWA Worldwide, Laurie Coots, Mirren Director of Agency Growth Strategy, built a new business machine...

Drop These Tired Agency Clichés

Drop These Tired Agency Clichés

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must...

Prospecting Emails: A Client’s POV

Prospecting Emails: A Client’s POV

From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side perspective on mistakes agencies make with one of the most...

The Importance of Being Selective

The Importance of Being Selective

Debra Giampoli of Mondelēz offering her valuable (and often hilarious) client-side perspective at Mirren Live New York. In this quick hit from her...

Focus Finite Agency Resources for Fastest Return

The secret to making organic growth a powerful alternative energy source for your agency’s growth engine is simple: focus only on those clients worth...

Preempting a Review

Preempting a Review

The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s Brent...

Organic Growth: The New Agency Revenue Engine

It’s no secret that growing an agency is no easy task. So, unearthing new alternative sources to sustain your growth is key. Of all sources of new...

Drop These Tired Agency Clichés

Drop These Tired Agency Clichés

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must...

How Effective Is Your Agency at Pitching Business?

Who doesn’t like pounding through months of work… in only a week or two… for free? Welcome to pitching business in 2019.

When to Break a Few Rules of the Pitch

Each new business pitch is a complex game, complete with strategic and creative challenges as well as the opportunity for an ongoing negotiation. The...

Where to Focus Time to Drive Growth

Where to Focus Time to Drive Growth

Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for focusing the time you spend on agency growth that she learned during...

Unleash Your Pitch: Ignore the Brief

Unleash Your Pitch: Ignore the Brief

As you know, clients are often unclear in terms of what they need from an agency. Be it a lack of sophistication, time-starved marketing executives...

The Incumbent Challenge

The Incumbent Challenge

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins identifies the top reason accounts go into review and reveals insight into...

The Art of the Pitch Post Mortem

The Art of the Pitch Post Mortem

Like medicine, advertising and marketing services is a practice. The landscape is ever-changing, and you can never do, or know it all. But no part of...

Is Your New Business Lead Distracted?

Is Your New Business Lead Distracted?

While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must...

Preempting a Review

Preempting a Review

The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s Brent...

Often-Overlooked RFP Principles

Often-Overlooked RFP Principles

During her tenure as Chief Marketing Officer for TBWA Worldwide, Laurie Coots, Mirren Director of Agency Growth Strategy, built a new business machine...

Drop These Tired Agency Clichés

Drop These Tired Agency Clichés

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must...

The First Meeting with A Prospect

The First Meeting with A Prospect

Properly setting the stage for the first meeting with a Prospect is vital. In this quick hit video from Mirren Live New York, Mirren Managing Director...

Is Your New Business Lead Distracted?

Is Your New Business Lead Distracted?

While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must...

Positioning

Positioning "The Ask" When Prospecting

Brent Hodgins, Mirren Managing Director, shows you how to flip the script when asking a for a new project. From his session at Mirren Live New York,...

Drop These Tired Agency Clichés

Drop These Tired Agency Clichés

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must...

Prospecting Emails: A Client’s POV

Prospecting Emails: A Client’s POV

From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side perspective on mistakes agencies make with one of the most...

The Importance of Being Selective

The Importance of Being Selective

Debra Giampoli of Mondelēz offering her valuable (and often hilarious) client-side perspective at Mirren Live New York. In this quick hit from her...

Browse Search Consultants

Search Consultants influence billions of dollars in business each year. This section provides a listing of all these key “influencers”. Identify those that make the most sense for your agency and start connecting. Learn who they are and get on their radar.

Search Consultants Directory

MediaLink

MediaLink

Donna Sharp
Kickstarting Growth with Media & Creative Agencies The relationship between agencies and brands has become increasingly complicated....
Roth Ryan Hayes

Roth Ryan Hayes

Chris Hayes | Matt Ryan | Dick Roth
Roth Ryan Hayes, founded in 1988 as Roth Associates, is a pioneer in the search consulting category. The firm has forged a reputation as a trusted adviser...
R3 Worldwide

R3 Worldwide

Hui Lin Ho | Ed DaSilva | Regina Ng
R3 Worldwide is the only truly global consultancy that offers marketers access to the expertise and services required to establish and administer effective...
Weiss + Mowery

Weiss + Mowery

Bruce Mowery
Weiss + Mowery helps companies identify the best digital architecture and resources for their interactive marketing requirements -- simpler, faster...
Wanamaker Associates

Wanamaker Associates

Ken Bowes | George Hanlon
Wanamaker Associates is a leading international consulting firm specializing in agency search and the evaluation, measurement, tracking and enhancement...
TrinityP3

TrinityP3

Zena Churchill | Mike Morgan | Midge Hand
We’re TrinityP3 – A global marketing consultancy. For more than fifteen years, our belief has been that solving the complex challenges we face...
Topsail Group

Topsail Group

Alex Szabo | Steve Norcia
Topsail Principles Hands-on Commitment Added Value Customized Integrated Interactive...
The Bedford Group

The Bedford Group

Kerry Kielb | Dan Plachta | Jane Bedford
Who ever said it better than the father of business consulting, Peter Drucker, who opined, “Because the purpose of business is to create a customer,...
Swerling & Associates

Swerling & Associates

Jerry Swerling
Swerling & Associates offers personalized, results-oriented public relations management consulting services to regional, national and international...
Davis Elen

Davis Elen

Dan Wald | Cheryl Benton | Jane Twyon
Our goal at Joanne Davis Consulting is to help advertisers and marketers manage their agency relationships to achieve optimum results. Results that...
JLB+Partners

JLB+Partners

David Quinnert | Rebecca Hines | Kim Kilchenmann
JLB + Partners is a leading global expert in agency relationship management best practices. JLB+P consulting is focused exclusively on agen...
ID Comms

ID Comms

Jim Lawenda | Stephan Schwarz | Susy Pyzer-Knapp
ID Comms is a strategic media consulting company, founded in 2009. We act as trusted media partners to the world's leading advertisers, helping them...
Hasan + Co.

Hasan + Co.

Hasan Ramusevic
Hasan + Co. is a leading marketing management consultancy commited to impacting marketing ROI through the formation of meaningful and long-lasting...
Hagen Inc

Hagen Inc

Wendy Hagen
Hagen, Inc provides marketing strategy, search consulting and integrated communications planning for nonprofit, government, consumer and B2B organizations....
Group Newhouse, Inc.

Group Newhouse, Inc.

Reji Puthenveetil
Group Newhouse, Inc. is a marketing and management consulting firm that helps organizations understand what truly drives the customer decision process...
GLUE2020

GLUE2020

Morten Pedersen
When GLUE2020 was founded, we knew it was never destined to be a typical media and marketing consultancy.  Seven years on, this has not...
External View Consulting Group

External View Consulting Group

Gerry Preece | Russel Wohlwerth
Who We Are: We are a boutique consulting firm with a highly specialized focus: marketing agency supplier management. Our...
Ebiquity

Ebiquity

Laetitia Zinetti | Michael Karg | Dietmar Kruse
We are a leading independent marketing analytics specialist. We guide our clients through an ever-changing marketing landscape, helping them optimize...
Drexler Fajen & Partners

Drexler Fajen & Partners

Michael Atkin | Steve Fajen | Michael Drexler
DFP focuses on media for clients, agencies and media companies (and the intersection of their interests) to build business, develop cost savings and...
Bob Wolf Partners / TPG

Bob Wolf Partners / TPG

Dan Pearlman
Think of us as your guide, your Personal Consiglieri, while navigating the convergence of media, technology and the consumer. In a fast-changing world,...
Blamer Partnership

Blamer Partnership

Linda Foster | Dennis Kerslake | Larry Varnes
Blamer Partnership was established to exclusively help clients find new agencies or optimize their current agency relationships by installing a compensation...
Bajkowski + Partners LLC

Bajkowski + Partners LLC

Terry Mason | Melissa Kinsley | Allan Kane
Bajkowski + Partners is an independent consulting firm specializing in helping companies grow its brand value through optimization of the marketing...
Avidan Strategies LLC

Avidan Strategies LLC

Avi Dan
Avidan Strategies mission is to aid marketers improve agency partnerships, including upgrading the terms of financial arrangements, manage agency...
ARK Advisors

ARK Advisors

Ann Billock | Ken Robinson
Founded in 2007 by three of the nation’s leading management consultants, Ark Advisors has earned the trust and respect of the industry’s most influential...
Agency Spotter

Agency Spotter

Joseph Raccuglia | Brian Regienczuk
Agency Spotter is reinventing how brands find and work with creative agencies, design firms and many other marketing service providers. ...
SelectResources International

SelectResources International

Ron Harrison | Tristan McManaman | Duffy Humbert
SelectResources International (SRI) is the nation's premier firm specializing in agency searches and relationship management. Our focus is on helping...
Agency Finder

Agency Finder

Amy Davis | Charles “Chuck” Meyst
Founded in 1997, AgencyFinder.com & AgencyFinder.eu represent thousands of international offices including 95% of the top-ranked advertising agencies,...
Observatory International

Observatory International

Ameet Chandarana | Rahul Kalia | John Little
The Observatory International is the leading global management consultancy dedicated to helping companies maximise their marketing and communications...
Rojek Consulting Group

Rojek Consulting Group

Diana Stuart | Erin Taylor | Scott Keglovic
ROJEK Consulting is the leading certified marketing consulting firm specializing in advertising industry sourcing and agency review services for its...
RFP Associates

RFP Associates

Robert Udowitz | Steve Drake
RFP Associates is a communications agency search firm that improves the method of identifying, evaluating and hiring an agency through our thorough...
AAR Partners

AAR Partners

Debra Wurzel | Lisa Colantuono | George Weyrach
AAR Partners is an agency search consultancy bridging the gap between clients and agencies to create smAARt, lasting relationships. Since 1980, AAR...
Reynolds & Fyshe

Reynolds & Fyshe

Mike Fyshe | Dan Reynolds
We help our clients get better value from their marcom investment in agency services through Ad Agency Search & Selection, Evaluation of the Value...
Pile and Company

Pile and Company

Erin Curtin | Meghan McDonnell | Mike McDonnell
Pile and Company is a consulting firm focused on marketing resources and relationships. We work with global and national advertisers to ensure agency...
Morgan Anderson Consulting

Morgan Anderson Consulting

Arthur Anderson
Brands and marketing are key corporate assets. For 25 years Morgan Anderson Consulting as marketing communications management consultants and brand...
Lift Relations

Lift Relations

Dan Hestbæk
Who We Are We are a MarTech company that provide real-time business intelligence to the communications industry. What We Do...
Kendall Purdy Group

Kendall Purdy Group

John Purdy
The Kendall Purdy Group's mission is to provide a consultative resource for organizations seeking to build strong brands, to increase communications...
JUEL Consulting

JUEL Consulting

June Blocklin | Elizabeth Zea
JUEL is an Executive Search and Talent Consultancy. We work across corporate, agency and media companies in three capacities: executive recruiting,...

Browse Service Providers

These are companies we have hand-selected to be a part of our network. They provide valuable services, complementary to Mirren, to help agencies convert more business.

Access To Experts
Content
Research-Based Insights & Market Intel
Content
CRM, Inbound & Marketing Automation
Content
Email Marketing
Content
First Meeting Services
Content
Consulting & Legal For Agencies
Content
Media Planning
Content
Project & Document Management Software
Content
Prospect Contact Database
Content

Browse Downloadable Training Tools

Here, you can access a range of different downloadable tools to support your organic growth and new business work. They include include PDFs that help to more quickly uncover a client’s business KPIs to those that help with conducting the post-pitch feedback call. Several, also include an accompanying video to explain how best to put them to work.

Training Tools

The Mirren Go No-Go Pitch Decision Tool

The Mirren Go No-Go Pitch Decision Tool

This custom interactive new business tool will help your team evaluate whether or not to proceed with each competitive review/RFP (and whether or not...
The Mirren Pitch Discovery Call Tool

The Mirren Pitch Discovery Call Tool

The Pitch Discovery Call Tool helps you uncover the client’s real objectives, get the inside intel on what it will take to win the pitch, and build...
New Biz Infrastructure: Self-Assessment (2/5) – Mirren Evaluation Too

New Biz Infrastructure: Self-Assessment (2/5) – Mirren Evaluation Too

This is a basic version of a performance-based​ job description for new business executives. It focuses on a number of assets and actions required...
The Mirren New Business Self-Evaluation Tool

The Mirren New Business Self-Evaluation Tool

This tool is designed to help you identify the specific elements holding back your new business effectiveness. Step-by-step, you will evaluate and score...
The Mirren Organic Growth Tool

The Mirren Organic Growth Tool

Applying lessons directly from Mirren’s Organic Growth Training, this tool addresses how to craft an aggressive client growth plan. Particularly geared...
The Mirren Project Kick-Off Briefing Tool

The Mirren Project Kick-Off Briefing Tool

This tool is designed to help you kick off all client projects in a manner that is more efficient for the agency – and better focused on impacting...
The Mirren Client KPI Tool

The Mirren Client KPI Tool

This tool will help your team better correlate the agency’s work to client business outcomes. By doing so, you will deliver more impactful work that...
The Mirren Client Business Analysis Tool

The Mirren Client Business Analysis Tool

This tool provides a framework for collecting and presenting your account and pitch team with a more concise and meaningful analysis on a client’s...
The Mirren Post Pitch Client Debriefing Tool

The Mirren Post Pitch Client Debriefing Tool

This new business tool will guide you on how to get to the truth about why you lost (or won) a competitive review. You will learn how to preempt​...
The Mirren Marketing Communications Brief

The Mirren Marketing Communications Brief

This is an internal agency tool designed to help you articulate a marketing communications strategy for your teams – one that is more focused on genuine...