Resource Library
New Insight from Mirren’s Organic Growth & New Business Strategists .
Each week, we focus on trends, research and insights that address critical aspects of agency growth. Each month, we also post a new set of instructional videos, PDFs and written pieces – pragmatic tools you can immediately put into practice. The Resource Library provides you with the most basic paid access to Mirren. To participate in the On-Demand and Live Webinar Training, you can see our access and pricing options here. Our Blog, however, is completely gratis.
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Agency Strategy Has Changed. Organic Growth Has Changed.
Coming this January, the Mirren Account Mastery Workshops specialize in turning...
Nadine Tull, Mirren’s Director of Agency Growth Strategy, addresses why agencies must elevate poorly written client pitch briefs. As busy senior decision-makers...
Agencies, search consultants, and clients share how Mirren Live New York provides valuable insight – not available anywhere else. In this brief video,...
“We only want those who will work on the business to be in the room.” Everyone who’s ever pitched any business has heard this from the client....
Are You Focused on the Client’s Business – or Are You Just Like Every Other Agency? We’ve worked with hundreds o...
The role of account management has evolved. Significantly.
Clients Need More From Their Agencies – Are Your Account Teams Keeping Pace? We’ve worked with hundreds of agencies aroun...
Who doesn’t like pounding through months of work… in only a week or two… for free? Welcome to pitching business in 2019.
Brent Hodgins, Mirren’s Managing Director, addresses their annual conference of 400 agencies with a frank look at why capabilities presentations must...
The last time you bought a new pair of shoes, did you first demand to know the costs that went into manufacturing them? It seems like a ridiculous question...
Each new business pitch is a complex game, complete with strategic and creative challenges as well as the opportunity for an ongoing negotiation. The...
Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for focusing the time you spend on agency growth that she learned during...
Properly setting the stage for the first meeting with a Prospect is vital. In this quick hit video from Mirren Live New York, Mirren Managing Director...
As you know, clients are often unclear in terms of what they need from an agency. Be it a lack of sophistication, time-starved marketing executives...
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins identifies the top reason accounts go into review and reveals insight into...
Like medicine, advertising and marketing services is a practice. The landscape is ever-changing, and you can never do, or know it all. But no part of...
While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must...
The secret to making organic growth a powerful alternative energy source for your agency’s growth engine is simple: focus only on those clients worth...
Brent Hodgins, Mirren Managing Director, shows you how to flip the script when asking a for a new project. From his session at Mirren Live New York,...
The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s Brent...
It’s no secret that growing an agency is no easy task. So, unearthing new alternative sources to sustain your growth is key. Of all sources of new...
During her tenure as Chief Marketing Officer for TBWA Worldwide, Laurie Coots, Mirren Director of Agency Growth Strategy, built a new business machine...
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must...
From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side perspective on mistakes agencies make with one of the most...
Debra Giampoli of Mondelēz offering her valuable (and often hilarious) client-side perspective at Mirren Live New York. In this quick hit from her...
The secret to making organic growth a powerful alternative energy source for your agency’s growth engine is simple: focus only on those clients worth...
The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s Brent...
It’s no secret that growing an agency is no easy task. So, unearthing new alternative sources to sustain your growth is key. Of all sources of new...
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must...
Who doesn’t like pounding through months of work… in only a week or two… for free? Welcome to pitching business in 2019.
Brent Hodgins, Mirren’s Managing Director, addresses their annual conference of 400 agencies with a frank look at why capabilities presentations must...
The last time you bought a new pair of shoes, did you first demand to know the costs that went into manufacturing them? It seems like a ridiculous question...
Each new business pitch is a complex game, complete with strategic and creative challenges as well as the opportunity for an ongoing negotiation. The...
Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for focusing the time you spend on agency growth that she learned during...
As you know, clients are often unclear in terms of what they need from an agency. Be it a lack of sophistication, time-starved marketing executives...
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins identifies the top reason accounts go into review and reveals insight into...
Like medicine, advertising and marketing services is a practice. The landscape is ever-changing, and you can never do, or know it all. But no part of...
While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must...
The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s Brent...
During her tenure as Chief Marketing Officer for TBWA Worldwide, Laurie Coots, Mirren Director of Agency Growth Strategy, built a new business machine...
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must...
Properly setting the stage for the first meeting with a Prospect is vital. In this quick hit video from Mirren Live New York, Mirren Managing Director...
While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must...
Brent Hodgins, Mirren Managing Director, shows you how to flip the script when asking a for a new project. From his session at Mirren Live New York,...
Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must...
From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side perspective on mistakes agencies make with one of the most...
Debra Giampoli of Mondelēz offering her valuable (and often hilarious) client-side perspective at Mirren Live New York. In this quick hit from her...