BUSINESS BUILDING ORGANIC GROWTH AND NEW BUSINESS INSIGHT.

Resource Library

New Insight from Mirren’s Organic Growth & New Business Strategists .

Each week, we focus on trends, research and insights that address critical aspects of agency growth. Each month, we also post a new set of instructional videos, PDFs and written pieces – pragmatic tools you can immediately put into practice. The Resource Library provides you with the most basic paid access to Mirren. To participate in the On-Demand and Live Webinar Training, you can see our access and pricing options here. Our Blog, however, is completely gratis.

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The Incumbent Challenge
Featured

The Incumbent Challenge

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins identifies the top reason accounts go into review and reveals insight into...

How Effective Is Your Agency at Pitching Business?

Who doesn’t like pounding through months of work… in only a week or two… for free? Welcome to pitching business in 2019. On one han...

Red Barn Agency – We Really Want Your Business

Brent Hodgins, Mirren’s Managing Director, addresses their annual conference of 400 agencies with a frank look at why capabilities presentations must...

Transparency is for Windows, Not Pricing Professional Services

The last time you bought a new pair of shoes, did you first demand to know the costs that went into manufacturing them? It seems like a ridiculous question...

When to Break a Few Rules of the Pitch

Each new business pitch is a complex game, complete with strategic and creative challenges as well as the opportunity for an ongoing negotiation. The...

Where to Focus Time to Drive Growth

Where to Focus Time to Drive Growth

Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for focusing the time you spend on agency growth that she learned during...

The First Meeting with A Prospect

The First Meeting with A Prospect

Properly setting the stage for the first meeting with a Prospect is vital. In this quick hit video from Mirren Live New York, Mirren Managing Director...

Unleash Your Pitch: Ignore the Brief

Unleash Your Pitch: Ignore the Brief

As you know, clients are often unclear in terms of what they need from an agency. Be it a lack of sophistication, time-starved marketing executives...

The Art of the Pitch Post Mortem

The Art of the Pitch Post Mortem

Like medicine, advertising and marketing services is a practice. The landscape is ever-changing, and you can never do, or know it all. But no part of...

Is Your New Business Lead Distracted?

Is Your New Business Lead Distracted?

While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must...

Focus Finite Agency Resources for Fastest Return

The secret to making organic growth a powerful alternative energy source for your agency’s growth engine is simple: focus only on those clients worth...

Positioning

Positioning "The Ask" When Prospecting

Brent Hodgins, Mirren Managing Director, shows you how to flip the script when asking a for a new project. From his session at Mirren Live New York,...

Preempting a Review

Preempting a Review

The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s Brent...

Organic Growth: The New Agency Revenue Engine

It’s no secret that growing an agency is no easy task. So, unearthing new alternative sources to sustain your growth is key. Of all sources of new...

Often-Overlooked RFP Principles

Often-Overlooked RFP Principles

During her tenure as Chief Marketing Officer for TBWA Worldwide, Laurie Coots, Mirren Director of Agency Growth Strategy, built a new business machine...

Drop These Tired Agency Clichés

Drop These Tired Agency Clichés

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must...

Prospecting Emails: A Client’s POV

Prospecting Emails: A Client’s POV

From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side perspective on mistakes agencies make with one of the most...

The Importance of Being Selective

The Importance of Being Selective

Debra Giampoli of Mondelēz offering her valuable (and often hilarious) client-side perspective at Mirren Live New York. In this quick hit from her...

Focus Finite Agency Resources for Fastest Return

The secret to making organic growth a powerful alternative energy source for your agency’s growth engine is simple: focus only on those clients worth...

Preempting a Review

Preempting a Review

The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s Brent...

Organic Growth: The New Agency Revenue Engine

It’s no secret that growing an agency is no easy task. So, unearthing new alternative sources to sustain your growth is key. Of all sources of new...

Drop These Tired Agency Clichés

Drop These Tired Agency Clichés

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must...

How Effective Is Your Agency at Pitching Business?

Who doesn’t like pounding through months of work… in only a week or two… for free? Welcome to pitching business in 2019. On one han...

Red Barn Agency – We Really Want Your Business

Brent Hodgins, Mirren’s Managing Director, addresses their annual conference of 400 agencies with a frank look at why capabilities presentations must...

Transparency is for Windows, Not Pricing Professional Services

The last time you bought a new pair of shoes, did you first demand to know the costs that went into manufacturing them? It seems like a ridiculous question...

When to Break a Few Rules of the Pitch

Each new business pitch is a complex game, complete with strategic and creative challenges as well as the opportunity for an ongoing negotiation. The...

Where to Focus Time to Drive Growth

Where to Focus Time to Drive Growth

Mirren Director of Agency Growth Strategy, Laurie Coots, lays out an approach for focusing the time you spend on agency growth that she learned during...

Unleash Your Pitch: Ignore the Brief

Unleash Your Pitch: Ignore the Brief

As you know, clients are often unclear in terms of what they need from an agency. Be it a lack of sophistication, time-starved marketing executives...

The Art of the Pitch Post Mortem

The Art of the Pitch Post Mortem

Like medicine, advertising and marketing services is a practice. The landscape is ever-changing, and you can never do, or know it all. But no part of...

Is Your New Business Lead Distracted?

Is Your New Business Lead Distracted?

While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must...

Preempting a Review

Preempting a Review

The arrival of a new decision maker creates one of the most feared agency challenges: being the incumbent. In this quick hit video with Mirren’s Brent...

Often-Overlooked RFP Principles

Often-Overlooked RFP Principles

During her tenure as Chief Marketing Officer for TBWA Worldwide, Laurie Coots, Mirren Director of Agency Growth Strategy, built a new business machine...

Drop These Tired Agency Clichés

Drop These Tired Agency Clichés

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must...

The First Meeting with A Prospect

The First Meeting with A Prospect

Properly setting the stage for the first meeting with a Prospect is vital. In this quick hit video from Mirren Live New York, Mirren Managing Director...

Is Your New Business Lead Distracted?

Is Your New Business Lead Distracted?

While speaking at the Mirren CEO Summit, Nadine Tull, Director of Agency Growth Strategy at Mirren, explains why your agency’s New Business Lead must...

Positioning

Positioning "The Ask" When Prospecting

Brent Hodgins, Mirren Managing Director, shows you how to flip the script when asking a for a new project. From his session at Mirren Live New York,...

Drop These Tired Agency Clichés

Drop These Tired Agency Clichés

Speaking at the Mirren CEO Summit, Mirren Managing Director Brent Hodgins addresses some of the most common agency clichés and explains why they must...

Prospecting Emails: A Client’s POV

Prospecting Emails: A Client’s POV

From her talk at Mirren Live New York, Debra Giampoli of Mondelēz shares her client-side perspective on mistakes agencies make with one of the most...

The Importance of Being Selective

The Importance of Being Selective

Debra Giampoli of Mondelēz offering her valuable (and often hilarious) client-side perspective at Mirren Live New York. In this quick hit from her...